Friday, 15 June 2018

How to Decide Ideal Length of Video Marketing Content


Being the best Video marketing Company in India, we have often got the question- How long a video should be? What should be the factors to define the length of a video? Well, the answer is as short as possible. People out there are pretty impatient and seeing the other options available for the exact same niche, they are not going to spend 5 or 10 min on your video to get the information. In this digital era, we are flooded with buzzFeed and videos of all kinds. This is why it is extremely important for you to grab your audience tight, so they can't think to move, even a little bit.
                                                
Videos are a tricky business because unlike other contents, it’s totally up to viewer’s choice. The length and thumbnail of the video play an important role to decide whether the audience wants to play it or not. So keep the length short and thumbnail catchy. The shorter the video the more people will tend to watch it. But this is not the factor for all kind of video. Sometimes information and nature of video play an important role to determine video's length. Such as:
                                                                                              
Explainer Video
What does explainer video do? Video Marketing Companies in India use to tell about the brand or a product or a service or a particular thing and explains how simple it is. Just by highlighting the key features of the product, you can create awareness about it and can engage customers for the product. Don't make it too long by giving all information. A 60-90sec video is good enough with all related details and information.

Commercials
In this video, the spot of ad visibility is an important part to decide the length because ads spots are quite expensive than any other video. This video will end in less than 45 min with a funny story or clever showcase of situations. According to Video Marketing Agencies in India, it is the tricky one.

Talking Video
This is a video where a business owner or a responsible person talk deep about the product or service and this is why it is usually longer than any ads and commercials. It is a preferable way to learn about the running project and how it is useful in deep. One minute will be to short while 5 minutes can be the reason to skip the video. The ideal length for this video is 2-3 minutes Max.

Not going by the recent trend of video can harm your business and it will be visible in Google search. You should think and plan before getting started with the video making. Try to be as catchy and focused in content as possible. Do not circle around the main point of the video and tell the exact same thing, the video is all about. A “to the point” video will let people enjoy your video and will let them know about you. If they find it interesting enough they can share it with their friends and family. This, in return, will create a buzz around about you and your services.

If you are a total newbie then you should not mess with the content and hire professionals. Trendy Online Solutions is one place you can go for all the video production and marketing help. We are the best SEO agencies in India and also enjoy the reputation as Best Video Marketing Company in India. We can help you with all your needs and queries. So contact us now


No comments:

Post a Comment