Google is a dominant player in local search and it
has set some ground rules when it comes to publishing the data. You have to
follow these general guidelines if you are developing a website. Check that
your citations should be in order to ensure that they are matching Google My
Business listing. If you’re making the citations manually then you should
create a file with all field pre-filled with accurate and authentic information
to ensure flexibility and to ignore any mistakes. If you are going with the
convenience of a location data management then you should fill out respective
fields in a one-time form so that all your information can be drawn to various
data platforms.
Here is a list what all you should include in your
local business listing. Let's check together:
Name/title
of Business
Always put your real business name in this field so
Google can read signage. Just be sure that the way you have put your name is in
the same format to match the sign on your business, print marketing, on the
website, and on the mobile app. Strictly, don't add any keywords, graphics,
geographic terms, or any other modifiers to your business name.
Location
For multi-location businesses, you don't have to add
city names to the business name in Google or to any platform for local business
listing, with the exception of Facebook. Don’t change the name on all the
platform like don't be Foods San Diego on one listing platform and Whole Foods
San for another. Just decide a name and keep it same for all the platforms,
unless your business name includes any city word. Always put your real address,
with no alterations. PO boxes and unstaffed offices are not entertained as a
real-world address and you should not create local business listings for them.
Street
Address
On Google, always put your street address in line
one and mailbox numbers in the second line of address section of the form. This
is an efficient and good practice to follow for almost all citations, to avoid
sudden and strange formatting.
Phone
Number
Google’s guidelines will show you a preference for
local area code phone numbers but they also support toll-free numbers for some
years. This is extremely important for different businesses like hotels because
they’re local, but their customers will be from out of town and this will
enable them to find a toll-free number conveniently. If you are using a
toll-free number then mention it on your Google My Business listing. Make sure
your website and all of your citations always shows and uses this number.
Website's
URL
Google specifically focus on the website URL that you have listed. This website
URL can directly go to a page owned by you rather than transferring the
customers to a third party, or a social profile, or anywhere else.
For
Multi-Location
For multi-location and multi-department businesses,
it’s very common to point the whole listing homepage of the website. While
listings for a separate page like the branches, departments, or practitioners
always point to their landing pages on the website. This helps to keep the
entities separate from each other.
If you follow these steps then you can be on the top
in search engine. This will enhance the clients and customers for your
business. To get the best local listing services, We at Trendy Online Services are equipped with latest tools and knowledge
to make you secure a top place on the webpage with better and authentic detail.
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